Creating a Brand

Taking their lead from the community input and the work of the strategic planning committee, Sandburg High School Senior Tina Alkayed, Andrew High School Senior Trinity Walker, and President of Five Star Designs Laura Gilarksi set out to create a brand that will represent District 230 into the future. They met regularly via Google Meet with their client, District 230 Director of Communications Carla Erdey. The team sought feedback from district and school administration and ultimately presented the final brand design to the School Board at a public meeting. The students learned important skills that will serve them as they pursue careers in advertising and graphic design.